Los Angeles / New York indie band, Chief, have just released a new video for their single "The Minute I Saw It," off the Lodge-mastered debut full length, "Modern Rituals" (Domino Records). Produced by Emery Dobyns, "Modern Rituals" is a warm pop rock album with an easy-going aesthetic reminiscent of their home state, California. Gracefully paralleled by director Austin Peter's nostalgic visual work, the video is a piece of art you just have to see for yourself! Watch it below, or on Spinner.com here.
The band is currently on an east coast tour, including a show at the Bowery Ballroom in NYC next Tuesday, December 7th . If you're out east, keep an eye out for them in a city near you!